More than half of online users get their news from Facebook and other social media platforms, refusing to pay for news and using ad-blocking, which hurts publishers' revenue, the Reuters Institute for the Study of Journalism (RISJ) said. But although free news distributed through social platforms creates an opportunity to reach more readers, it also makes it more difficult for publishers to get recognised and connect with their audience, the RISJ said in its annual Digital News Report.
Download the Report Source | http://reutersinstitute.politics.ox.ac.uk/sites/default/files/Digital-News-Report-2016.pdf